Digital Advertising

Digital Advertising

Typically, the best approach to marketing is a well-rounded and all-encompassing approach. This means creating high-quality content for your site, optimizing said content for search, and then actively spreading the word. Before the Internet, this would have involved radio and TV ad placements, billboards, and mailers. In the digital age, this means taking your advertising efforts online.

What Is Digital Advertising?

Digital advertising aims to accomplish the same goal as traditional advertising efforts: to take your brand’s message and push it out to as many new (and sometimes old) faces as possible. Essentially, it’s like taking a megaphone and shouting to the world that you’re here and ready to solve their problems.

As online consumers become more savvy to the ways companies hit them with ads and, consequently, become ad-blind to them, digital advertising efforts usually require a multi-pronged approach. That’s why pop-out ads (the ones that open in a new window) are all but gone. In today’s digital advertising playground, we use more welcome ad placements like on-site banners, exit-intent popups, and remarketing.

The Benefits of Digital Advertising

Unlike SEO and content marketing which can take a while to plan, configure, amass, and sometimes even see results on, digital advertising is more immediate.

Because you have to “pay to play” when you advertise, there’s generally an expectation that there will be a huge return on investment.

Digital advertising gives you control over who sees your ads, which ultimately maximizes the dollars you spend. For example, you can target people who viewed a specific product, desktop users (as opposed to those on mobile), or even people who left items in their shopping cart.

Consider the web your oyster when it comes to advertising. You don’t have to litter your site with ads and compromise your visitors’ experience. You can use pay-per-click ads in Google search or run a remarketing campaign that could realistically follow your visitors to Amazon or Facebook.

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